Salesforce Architect & Business Strategist
I help growing organizations simplify Salesforce, reduce operational friction, and build platforms they can trust long-term.
Featured Work
A selection of professional and personal projects that highlight how I approach architecture, automation, and problem-solving.
How I Think About Salesforce
Architecture First
I prioritize data models, permissioning, and integration strategy before touching UI or automation. A solid foundation prevents technical debt.
Automation with Intent
Flow where possible, Apex where necessary — always with maintainability in mind. I build systems that your internal team can actually support.
Business-Driven Design
Every technical decision ties back to revenue, operations, or customer experience. If it doesn't move the needle, we don't build it.
Technical Toolbelt
Salesforce Core
- Sales Cloud, Service Cloud
- Experience Cloud (LWR & Aura)
- Flow, Apex, LWC
- Advanced Permissioning
Integration & Platform
- REST/SOAP APIs
- MuleSoft / Composer
- Event-Driven Architecture
- Platform Events
DevOps & Tools
- SFDX / Salesforce CLI
- Git & CI/CD (GitHub Actions)
- Docker & Containerization
- VS Code & Copilot
Not Your Average Consultant
I didn't start in Salesforce — I came up through sales, operations, and systems that didn't work. That perspective shapes how I design platforms today for the people who actually use them.
Read more about my background